Global traders and the integration of Chile and Mexico into the configuration of the global value chain of berries

This paper examines the configuration of global value chain berries (GVCB) by analysing trajectories and strategies trading firms; as well local advantages Chile Mexico that allowed them to integrate into this chain. The study applies basis methodology multiple case studies. results show companies configured GVCB making use their knowledge berry market, plant genetic improvement, growth in world consumption, advances logistics for long-distance trading. Trading promoted production reduce seasonality offer considering comparative advantages, such access destination markets, agro-climatic conditions, availability cost factors, institutional context. Multinational traders have driven through expansion governance power coordinate operations. Local actors from both countries took opportunity markets developed highly dynamic clusters, which they adapted conditions. also faces challenges due growing concerns about environmental care social responsibility workers.